Tuesday, February 24, 2015

Web Design Essentials to Attract More Visitors

It’s not enough to simply own and operate a website; it’s essential to make it as visually appealing as possible while taking its technical aspects into consideration. To rake in more visitors, it’s important for your website to have the following to ensure that you’re giving prospective visitors a worthwhile experience.

The Importance of Content

Content is, and will remain to be, king, and it could contribute to the overall visual appeal of your website. Posting relevant and interesting content can attract more visitors, and even more if your website is direct to the point. Keep in mind, though, not to cram content on a single page. Opt instead for content that’s easy to read, with letters that are not too big and not too small.

Tuesday, February 17, 2015

Making Sure: Have SEO Pros Audit Your Website

You’re proud of your website; it looks nice, it’s simple, and you’re getting decent traffic. Don’t pat yourself on the back just yet though; decent traffic is only “decent.” What you want is a large amount of visitors and the first step to boosting your current levels of site traffic is to get a website audit from an SEO consultant. There are several benefits to doing so:

  • Identifies the weak points. If you’re not getting a high amount of traffic to your site, there are things you can improve. This can range from your keyword usage to the links that direct people to your site. An audit identifies what needs to be changed in the design and content of the site, like removing broken links or better articles.

Monday, February 9, 2015

Tips for Good Web Design

Having an interesting and attractive website is important to get your site visitors to linger and check out what you have to offer. As with most things, it begins with visual ease and engagement. Here are a few of the basics to ensure you begin with an appealing website:

Friday, February 6, 2015

SEO Lessons from Big Brands that Got Penalized

The world’s biggest and most recognizable brand names are immune to being penalized by Google, right? Not exactly. They may almost always dominate the search results, but not even the biggest brand names are safe from being hit with a show of reprimand. Learn a few SEO lessons from them here.