WHY YOUR BUSINESS’ WEB DESIGN NEEDS TO BE OPTIMIZED FOR MOBILE

You may have heard it once or twice before – mobile is here to stay. With that in mind, it is no secret that businesses need to start thinking about their customers who might be looking for them using mobile phones.

In the past, it was common practice to operate both a desktop website and a separate mobile website, but this came with many pitfalls. For starters, operating two separate websites can be both time consuming and expensive. Secondly, there is always the risk that information posted on the two versions of your website may not be in sync. This is why it is better to have an expert in web design make your desktop-optimized website responsive and mobile friendly.

The Facts 

Simply put, everyone is on mobile. In 2016, mobile and tablet internet usage beat desktop internet usage worldwide and it’s expected that by 2020, smartphones will be used by 2.87 billion people. It is also reported that bounce rates for mobile far exceed those for desktops because users are unwilling to wait for a slow webpage to load. With that in mind, there is great opportunity for businesses to gain a competitive edge by giving their customers a better website experience on mobile. Read more from this blog: http://bit.ly/2mmUk7g

WHY YOUR STARTUP BUSINESS NEEDS TO HIRE AN SEO EXPERT

Search engine optimization can be like a minefield to navigate, especially if you are a startup. While some startups recognize the importance of SEO and how it contributes to successful business, many do not have the time to fully understand it in order to be able to do it themselves.

Unfortunately, the truth is the second your startup has an online presence, SEO matters. That is why it is vital for you to acquire the services of an SEO expert as soon as possible. For those who are still unsure, here are the main benefits.

Who Looks at the Second Page? 

Most studies that are conducted on search engine page results and the percentage of users who click through to websites all show the same thing. Almost nobody looks past the first page. One study found that more than 95% of searchers don’t click onto the second page of Google. In fact, only 4.8% of users do. It gets even worse further down the line, as only 1.1% go on to the third page and only 0.1% go any further than that. Read more from this blog: http://bit.ly/2mOorkm