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Monday, March 20, 2017

WHY YOUR BUSINESS’ WEB DESIGN NEEDS TO BE OPTIMIZED FOR MOBILE


You may have heard it once or twice before – mobile is here to stay. With that in mind, it is no secret that businesses need to start thinking about their customers who might be looking for them using mobile phones.
In the past, it was common practice to operate both a desktop website and a separate mobile website, but this came with many pitfalls. For starters, operating two separate websites can be both time consuming and expensive. Secondly, there is always the risk that information posted on the two versions of your website may not be in sync. This is why it is better to have an expert in web design make your desktop-optimized website responsive and mobile friendly.
The Facts 
Simply put, everyone is on mobile. In 2016, mobile and tablet internet usage beat desktop internet usage worldwide and it’s expected that by 2020, smartphones will be used by 2.87 billion people. It is also reported that bounce rates for mobile far exceed those for desktops because users are unwilling to wait for a slow webpage to load. With that in mind, there is great opportunity for businesses to gain a competitive edge by giving their customers a better website experience on mobile. Read more from this blog: http://bit.ly/2mmUk7g

WHY YOUR STARTUP BUSINESS NEEDS TO HIRE AN SEO EXPERT


Search engine optimization can be like a minefield to navigate, especially if you are a startup. While some startups recognize the importance of SEO and how it contributes to successful business, many do not have the time to fully understand it in order to be able to do it themselves.
Unfortunately, the truth is the second your startup has an online presence, SEO matters. That is why it is vital for you to acquire the services of an SEO expert as soon as possible. For those who are still unsure, here are the main benefits.
Who Looks at the Second Page? 
Most studies that are conducted on search engine page results and the percentage of users who click through to websites all show the same thing. Almost nobody looks past the first page. One study found that more than 95% of searchers don’t click onto the second page of Google. In fact, only 4.8% of users do. It gets even worse further down the line, as only 1.1% go on to the third page and only 0.1% go any further than that. Read more from this blog: http://bit.ly/2mOorkm

Monday, October 26, 2015

Is Your Website in Need of Professional Help?

Most business owners realize that a powerful online presence can do wonders for their company, but many are unsure of when it is time to start looking for professional web design and SEO services. Here is a look at three signs that your website might be ready for an overhaul.

Monday, October 19, 2015

Finding the Right SEO Consultant

If you are going to market your company online, it is important that you do it right. Typically, this means that you will hand over your online marketing efforts to another individual who has a better understand of the subject. What should you look for when choosing an SEO consultant?

Monday, October 5, 2015

Minimalist Web Design for Maximum Results

It may seem ironic, but simple designs can do a lot in terms of impact. If you want to catch people’s attention, going for minimalist designs for your website can be very helpful. Minimalism can be achieved in website pages in several ways:

Saturday, October 3, 2015

Web Design in Atlanta: Responsiveness and Long Scrolling for Mobile


The popularity of mobile phones as the primary access of users to the Internet have created dramatic changes to consumer behavior online. Though Google doesn’t specifically mention any website setup as the best, the search engine giant does recommend the responsive web design for business websites in Atlanta or elsewhere. There’s also the recent trend of long scrolling or infinite scrolling in a single page rather than navigating through several pages. Since mobile screens are generally smaller, web designers have to restrict the volume of information to fit into a compact screen size by either removing important details, scrolling, or forcing the content to shrink. Scrolling seems to be the most preferred and effective option among mobile users.
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Monday, September 28, 2015

Website Audits Protect You from SEO Mistakes

Having your site audited by an SEO consultant may seem unnecessary, but this can actually help detect problems for you in terms of optimization. With the changing rules of online marketing, it can be easy to make mistakes. For example, search engines take into consideration backlinks when ranking a site in search results. If backlinks are irrelevant to the content of the primary site, the site scores poorly. An example of this would be a link on a dog-care forum leading back to a company that sells house paint. One of the common forms of bad SEO practices is creating these irrelevant backlinks to a website.