Most business owners realize that a powerful online presence can do wonders for their company, but many are unsure of when it is time to start looking for professional web design and SEO services. Here is a look at three signs that your website might be ready for an overhaul.
Monday, October 26, 2015
Monday, October 19, 2015
If you are going to market your company online, it is important that you do it right. Typically, this means that you will hand over your online marketing efforts to another individual who has a better understand of the subject. What should you look for when choosing an SEO consultant?
Monday, October 5, 2015
Saturday, October 3, 2015
The popularity of mobile phones as the primary access of users to the Internet have created dramatic changes to consumer behavior online. Though Google doesn’t specifically mention any website setup as the best, the search engine giant does recommend the responsive web design for business websites in Atlanta or elsewhere. There’s also the recent trend of long scrolling or infinite scrolling in a single page rather than navigating through several pages. Since mobile screens are generally smaller, web designers have to restrict the volume of information to fit into a compact screen size by either removing important details, scrolling, or forcing the content to shrink. Scrolling seems to be the most preferred and effective option among mobile users.
Monday, September 28, 2015
Having your site audited by an SEO consultant may seem unnecessary, but this can actually help detect problems for you in terms of optimization. With the changing rules of online marketing, it can be easy to make mistakes. For example, search engines take into consideration backlinks when ranking a site in search results. If backlinks are irrelevant to the content of the primary site, the site scores poorly. An example of this would be a link on a dog-care forum leading back to a company that sells house paint. One of the common forms of bad SEO practices is creating these irrelevant backlinks to a website.
Wednesday, August 26, 2015
According to Google, 94 percent of smartphone users look for information directly from their smartphone even when their desktop or laptop is accessible. Most smartphone users keep their device close within reach at all times and it has become far more convenient to grab your smartphone to look up information rather than have to wait for a laptop or desktop to boot up.
Thursday, August 20, 2015
Major search engines, such as Google, reward sites that use search engine optimization (SEO) strategies properly, specifically by connecting the site content to search queries. Making sure to include branded key terms in website content is critical to how successful your website will be in terms of search engine rankings, which in turn affect how visible the website will be to your target audience.