Responsive web design creates adaptable websites that can function on multiple platforms. When done properly, the website would respond so well that it can re-display, re-size, and restructure layouts and navigation tools depending on where and how it is viewed, all without sacrificing its attractiveness and legibility. This means multiple marketing dollars saved from creating extra versions of a webpage.
In addition, several studies show that customers now expect websites to be optimized for mobile browsing. A year ago, it was predicted that usage of mobile internet will overtake desktop, recognizing the growing importance of a mobile responsive website for stronger marketing. Today, about 61% of users think of brands more favorably if these companies’ websites offer a positive mobile search experience; non-responsive websites usually leave a negative impression.
A leading cause of this paradigm shift is that customers are naturally impatient. If they don’t get what they want in a matter of seconds, they tend to look for other options right away. Not only are users dissatisfied, but the website’s bounce back rate also jacks up. If viewers spend very little time browsing through your website, it sends a signal to search engines that your website offers a less than optimal user experience or that it doesn’t have the content relevant to the search terms used. This affects your ranking in organic search results, ultimately diminishing your business’s online visibility. In this case, your company will need the help of web design professionals.