Search Engine Optimization (SEO) is a method used by different businesses to be able to acquire website traffic from their target market or consumers on various search engines. It is a marketing technique that helps increase sales, gain customers, and promote products and services.
It improves and optimizes website elements such as content and design. These strategies are important to develop traffic that can create a spot for a specific business website on the results pages of major search engines. It helps increase their visibility online and further develops their brand.