Thursday, April 30, 2015

All Web, LLC Specializes in Restaurant Marketing

Whether you have a Mexican restaurant or not, you can celebrate Cinco De Mayo by doing some promotions just for that day, and in America we probably celebrate it more than anyone. Any excuse to drink margaritas, right? Of course, but first off we may want to learn a little history to what Cinco De Mayo is all about.

 Well, in 1862, a group of outnumbered Mexicans fought in a battle against the French in Puebla and snatched a very unlikely but hard fought victory. Hence the celebration. 'Cinco' and 'Mayo' mean 'five' and 'May' (the month) respectively in the Spanish language and Cinco de Mayo hence translates into 'the fifth of May'. It is this event that has helped turn the holiday into a source of Mexican pride, especially among Mexican-Americans. This piece of history makes a great theme for marketing campaigns as a story of triumph and rising above the odds.

So what can you do as a restaurant owner to bring your customers in to help celebrate this special day? Start by inviting your customers to a Cinco De Mayo party by putting it out there on your Facebook page, Twitter feed, etc., or even flyers out to the locals. Even if your restaurant doesn’t normally serve Mexican food, you can still create a fun day (or weekend event) that will pack the customers into your place.

     • Have food specials! There are many different kinds of Mexican cuisine that you can make: enchiladas, tacos, burritos, and fajitas. Maybe pick one or two dishes that you can make quickly and easily to tie in with your promotion. Create a mini taco station or nacho station with some fixings like cheese, beans, and ground beef, or hand out complimentary chips and salsa. If you have an outdoor area, consider setting up some food tents that carry different Mexican specialties, and include some drink pairings, too.

     • Drink specials are a must! Add some Mexican beers to your bar for Cinco de Mayo, as well as some specialty margaritas (get creative!) and tequilas for drink specials.

     • Make it a party! Keep guests having a great time at your restaurant longer with live music. Have your servers wear something colorful, and add a few Mexican decorations to your restaurant to enhance the atmosphere. Get creative – have a special drawing to win prizes, do some giveaways, have games – whatever would add to the fun of the night!

Whatever you do just be creative, and most of all have fun with it and enjoy your day of celebration! And lastly, whether it’s a special celebration or just the desire to get the word out about your restaurant, drop the Atlanta SEO professionals at All Web, LLC a note for assistance.

We Can Help w/ Restaurant Marketing

Wednesday, April 29, 2015

All Web, LLC Can Create a Video Marketing Campaign for You

So you’re thinking about having a sale, but need a theme and can’t think of one.  Well, Cinco De Mayo is coming up and what a great reason to have one!  But how will you get customers into your business and how will you let them know that you are having a sale on one of the most celebrated days of the year? 

One of the best ways to promote a sale, and most popular, is video marketing.  Video marketing is the use of short videos by Internet marketers, either on their own web sites or distributed via sites such as YouTube, to promote their products and services. Consumers are looking for your products and services, but how are they looking?  Most likely, online search is one of the top ways, and YouTube is the second-largest search engine, meaning videos get ranked high in Google results. Just look at the statistics, 78 percent of your potential customers watch YouTube at least once a week and 55 percent watch every day. That’s a lot of people who may be interested in your Cinco De Mayo sale.  

A video can also show off all of the products and features of your sale in a very easy to consume type of media that can last as short as thirty seconds. Your customers don’t need to read any long articles, cycle through hundreds of photos and advertisements, or worse: have nothing to see at all.  Now you can put your businesses personality into a simple, quick, yet effective video to show the consumer what you have to offer them on one of the biggest party days of the year!

So grab that video camera, some chips and salsa, and don’t forget the margarita, and celebrate the fact that your business is going to shine with video marketing! Or better yet, give the professionals at All Web, LLC a call to help spearhead your video marketing campaign.

Contact Us for Video Marketing Campaigns

Monday, April 20, 2015

How Web Design Affects Your Business

A business website needs to be more than just a place to find contact information, products, and services. Essentially, a site is your digital real estate, and thus it needs to be developed as you would your brick-and-mortar location. It needs to be sleek, attractive, and fast. While programming the site may affect these aspects, proper optimization practices can give your online appearance a proverbial face-lift.

Professionalism Counts

Too many business owners believe that a plain website loaded with advertisements is the way to make money. While this may have worked to some extent in the early 2000s, flashing banners and annoying pop-ups can create mistrust in today's digital world. Consumers are more likely to trust a company that presents itself professionally both online and off.

Mobile Accommodation

More than three-quarters of the people that search for a local business on the internet purchase something from those establishments. However, a site that isn't tailored for mobile devices will greatly affect that number. People like easy-to-use sites, and neglecting the needs of these users could affect the amount of business you conduct in the physical world as well as on the internet.

As technology continues to march on, a simple web design for your business may not be enough. It's safe to conclude that your competitors are doing everything possible to maximize their internet presence. Keep the organization competitive and invest in designs that promote local and online growth.

Thursday, April 16, 2015

An Atlanta SEO Services Company Can Help with Dentists’ SEO Efforts

Having a website has become essential nowadays for any industry, and dentistry is no exception. However, just having a website alone won’t do any good if there aren’t any visitors. This is why it is important to have an effective SEO strategy in place to drive traffic to the website. If you need help, there is always an Atlanta SEO services company to help out. Being successful with SEO means that people can find the website easily, which would lead to more site visits that could translate to greater customer volume. One of the key aspects of SEO is to produce fresh content on a regular basis. Content should remain unique and relevant so that visitors would be encouraged to read and share. This will not only help any potential clients decide to convert, but it will also help with search engine rankings.

Contact Us for Branding Tips

Wednesday, April 15, 2015

An Atlanta Web Design Company can Optimize a Dental Practice’s Website

In today’s heavily wired world, most devices can connect to the internet. Such ease of access has made it more important than ever for industries like dental practices to ramp up their online marketing efforts and tweak their website designs in order to make the most out of these developments. Thankfully, there are specialists such as those working with an Atlanta web design company All Web, LLC who can help with this aspect. One of the key factors in website design is a responsive infrastructure, which makes a site easily accessible through devices as varied as personal computers, smartphones, and tablets. In the dental industry, for instance, majority of patients log on to the internet to find a practice that can help them with their specific needs. There is no way to know in advance what particular devices they are going to use to do this, which is why a dental practice’s website should be easily navigable across all possible platforms.

Finding the Best SEO Consultant for Your Business

Choosing to hire an Atlanta-based SEO consultant is one of the most important investments a small business can make. According to Entrepreneur, if your company doesn't appear among the top search results, new customers are very unlikely to know you exist. Many business owners find that hiring an SEO firm to help increase their website's ranking leads to greater profits, greater brand awareness, and increased website traffic.

No search engine consultant can guarantee the number one spot in search engine results. Search engine algorithms consider a variety of factors when determining the ranking of a website; thus, reputable SEO consultants can definitely help increase the visibility of a site.

Firms can take advantage of website auditing services to help a company recover from algorithm updates and maintain compliance. An SEO consultant can also help build advertising campaigns to increase exposure for websites that need an extra boost. It helps to choose an SEO company familiar with your company's region; for example, if you primarily do business in Atlanta, look for an Atlanta SEO consultant.

Search engine consultants don't only improve the ranking of a website. Online reputation management, website design, and brand awareness are some other areas where SEO consultants specialize. Set clear goals with any consultant you work with; a competent firm can help you develop a vision for your company, boost sales, and effectively promote your brand.