A business website needs to be more than just a place to find contact information, products, and services. Essentially, a site is your digital real estate, and thus it needs to be developed as you would your brick-and-mortar location. It needs to be sleek, attractive, and fast. While programming the site may affect these aspects, proper optimization practices can give your online appearance a proverbial face-lift.
Too many business owners believe that a plain website loaded with advertisements is the way to make money. While this may have worked to some extent in the early 2000s, flashing banners and annoying pop-ups can create mistrust in today's digital world. Consumers are more likely to trust a company that presents itself professionally both online and off.
More than three-quarters of the people that search for a local business on the internet purchase something from those establishments. However, a site that isn't tailored for mobile devices will greatly affect that number. People like easy-to-use sites, and neglecting the needs of these users could affect the amount of business you conduct in the physical world as well as on the internet.
As technology continues to march on, a simple web design for your business may not be enough. It's safe to conclude that your competitors are doing everything possible to maximize their internet presence. Keep the organization competitive and invest in designs that promote local and online growth.